With the compartmentalisation of the new Gmail inbox, marketers have seen a lower open rate than ever before. To some, this new feature has signalled the death of email marketing. Of course, this day has been coming for a long time, ever since Spam filters were invented to be exact. But just as with Spam […]
Archive for November, 2013
Is Your Business Ready for the Mobile Revolution?
The Internet sits poised on the edge of a mobile revolution and unfortunately, only 5% of world’s websites are designed, developed and optimized properly for mobile business. This includes not only small businesses, but medium and large businesses alike. This is despite the fact that research shows that by 2016, mobile searches will account for […]