Archive for November, 2013

Nov 26

How to Get Higher Email Open Rates

With the compartmentalisation of the new Gmail inbox, marketers have seen a lower open rate than ever before.  To some, this new feature has signalled the death of email marketing.  Of course, this day has been coming for a long time, ever since Spam filters were invented to be exact.  But just as with Spam […]

Nov 20

Is Social Media the Blanket Answer for All Business Marketing Needs?

When it comes to businesses and online marketing in the modern era, there seems to be one resounding piece of advice that pops up everywhere you turn: social media marketing.  But can every business fit under this one umbrella?  Surely no other marketing avenue or strategy has ever universally worked before, so why should social […]

Nov 15

Is Your Business Ready for the Mobile Revolution?

The Internet sits poised on the edge of a mobile revolution and unfortunately, only 5% of world’s websites are designed, developed and optimized properly for mobile business.  This includes not only small businesses, but medium and large businesses alike.  This is despite the fact that research shows that by 2016, mobile searches will account for […]