Mar 14

How Does Having a Blog on My Website Help My Traffic?

Google loves change. It penalises websites that are static, remaining the same for long periods of time. There are millions of websites that still exist that are dormant – in many cases, they have not been touched in years. Google (and for that matter Bing and Yahoo) know that these sites provide little value to […]

Feb 13

How Often Should I Update My Website?

You have a website, maybe it’s brand new; maybe it’s been online for a while.  You have decided on the information that you want to show on it, and you have created the pages that provide that important information. You’re on the web, part of the digital age. Your customers and interested visitors will flock […]

Jan 25

What Is the Difference Between Web Design and Web Development?

Many people use the terms web design and web development interchangeably. And in the case of very small sites, it is possible that one person creates elements of both. There is quite a distinct difference between web design and web development, and the two roles require very different skills. Web Design As with all forms […]

Nov 16

What’s So Great About WordPress?

Maybe you are looking for a brand new website. Perhaps you are unhappy with your existing website and want to try something new. There are a number of different ways to build your website. One option is to create a WordPress site. However, why would you want to have a WordPress website? Isn’t that just […]

Nov 4

How Often Should Advertising Emails be Sent Out?

This question is somewhat like the internet version of “How long is a piece of string?” There is no cut and dried answer. It all depends on your business and your clients. The frequency of sending advertising emails and newsletters can be a hotly debated topic. You need to test how your subscribers react to […]