With the compartmentalisation of the new Gmail inbox, marketers have seen a lower open rate than ever before. To some, this new feature has signalled the death of email marketing. Of course, this day has been coming for a long time, ever since Spam filters were invented to be exact. But just as with Spam […]
Is Your Business Ready for the Mobile Revolution?
The Internet sits poised on the edge of a mobile revolution and unfortunately, only 5% of world’s websites are designed, developed and optimized properly for mobile business. This includes not only small businesses, but medium and large businesses alike. This is despite the fact that research shows that by 2016, mobile searches will account for […]
Get The Hard Numbers on How Website Speed Affects Your Conversion Rates
For anyone who thinks that conversions are all about lead generation and SEO content marketing, think again. The entire marketing work-flow on a website is a much bigger, complicated animal than that. What’s worse is that one of the biggest factors in conversions is not only overlooked by webmasters—it’s not even known. We’re talking, of […]
Increase your Local Presence with Website Design for Small Businesses
When it comes to small businesses operating online, it’s all about the local presence. When you increase your local presence, you increase your business and the way to go about doing the first thing is to get better web design. Yes, you’ve probably heard about the social media and SEO crazes and while true, they […]