Nov 17

Is Your eCommerce Site Fully Optimized – A Checklist for Small Business Owners

With so much information about website optimization, design and development written in language that might as well be HTML coding—see what we did there—we decided it’d be helpful to put together a sort of “hit list” of the tops tips to convert.  This eCommerce checklist for small business owners will help you assess and evaluate your current website and figure out what a professional website designer and developer can help you achieve.

Small Business Owner’s Checklist for Maximizing Website Conversions

Using this checklist, compare it with your current website directly, or ask yourself if your current web designer and/or developer is doing a sufficient job for your goals.

  • Choosing the right platform for your website is essential.  Some businesses work better with WordPress shopping cart plugins like WooCommerce while others will do better with Magento. Is your platform working for your customers?
  • Think like a consumer when developing your eCommerce site.  Would you want to shop on your own website if you were a consumer?  The way that web designers set up and develop your eCommerce platform will dictate your conversions.  Are you showing the right product descriptions and prices?  Are you offering incentives to buy that breed customer loyalty?
  • Follow the rule of KISS.  KISS is the widely known acronym for “Keep It Simple, Stupid” and when it comes to eCommerce conversions for small business websites, it applies tenfold. Within seconds of landing on your site, you want your customers to know where they are, what they can do there and what you want them to do.  Can they see what you’re selling, how much they’ll pay, what the delivery and return policies are and how they can contact customer service all in one area?  If not, you need better web design because you’re losing sales.
  • Too much text can be a bad thing.  Visuals stimulate want and that’s why good website design will always increase your conversion rates with visually striking images and aesthetics. Many small business websites try to jam a lot of text into every page – there’s a time and place for that and a good web designer will tell you where it is (hint: it’s the “More Info” button).  Are your customers seeing what you want them to see or what they want to see?
  • Make it easy for them to buy. Whatever it is you’re selling, you want the purchasing process to be as swift, secure and easy as possible.  A good web designer will be able to eliminate all the “hesitation moments” throughout every step of the sales funnel, but specifically at the point of purchase.  The last thing you want is for a customer to back off a sale because you don’t have PayPal options, a secure site or the webpage takes you an extra step.  Do your customers have time to reconsider?
  • A clean and well-lit place. Clutter-free is the way to be when it comes to eCommerce sales. If you look at sites like eBay, you’ll see a lot of white space.  That’s essential to the sale and a good web designer will be able to help you make the most out of the space you have while keeping the clear look customers like.  Are you distracting your customer from the goal with poor web design?

Want to Learn More?
Unfortunately, this is just the tip of the iceberg, but it will give you a good idea of whether or not you’re making as many conversions as you could be.  If that’s something that’s important to you, contact us today and find out how better web design can lead to better sales for your eCommerce site today.