When it comes to small businesses operating online, it’s all about the local presence. When you increase your local presence, you increase your business and the way to go about doing the first thing is to get better web design. Yes, you’ve probably heard about the social media and SEO crazes and while true, they are only an extension of your company’s home base.
In the real world, your home base is your brick and mortar store, but here in the cyber world, home is your website and all roads lead to home. The point of SEO and social media marketing is to drive traffic to your website and increase sales, so if your website design isn’t on point, you’re wasting a lot of time and money on other things.
The Local Phone is Ringing—Are You Home?
One of the most important things to consider when you put all of this together is just how your customers are finding you. For most small businesses, local searches come from mobile devices, with local business searches making up 40% of queries. For contrast, consider that only 20% of local queries are coming from PCs and desktops. The numbers don’t lie—the mobile devices are ringing your website up, will you be home to answer?
Of course, some small business owners are not even going to care about this traffic—they’re too busy screening their calls. That’s fine and in a few years when the searches coming from mobile devices doubles, they’ll have no one to blame but themselves as they struggle to pay exorbitant amounts to play catch up. But for those savvy business owners who are looking towards the future, increasing your small business’s local presence through mobile website design will pave the walkway to your house with gold.
Using Responsive Web Design for Small Business Websites
The number one way to do this is with Responsive Web Design, or RWD. RWD is the means by which web developers and designers can get your business the most traffic possible in today’s modern economy. While the mobile revolution certainly is on the horizon, it’s not quite here yet so focusing on a more transitional web design will give you the best of both worlds.
RWD is essentially an all-in-one website design perfect for small businesses that are looking to increase their local presence on the web through both PCs and mobile devices. Without getting into all the coding specifics, what you really need to know is that RWD makes your website intuitive and adaptive to all forms of queries. Whether your customers are searching from a PC at home, a tablet in the grocery store, a smartphone in the park or a laptop in the library, RWD will ensure that you are found and completely accessible.
Most importantly, RWD is the type of web design that will cost you less now and pay for itself in the long run. During this transitional period, it’s vital that you cover all bases with your small business website—Responsive Web Design is the best way to do that.
How Does Responsive Web Design Boost Your Profits?
When a consumer comes to your website—no matter how they get there—the number one thing you want to provide them with is a good experience. Just like you would want someone coming into your brick and mortar store to be waited on in a timely manner, get all the information they need to make a purchase and then walk out of the store as a satisfied customer, you want your website to do the same.
Without proper web design for your small business website, you can be sure that you will lose a certain amount of customers to your competition. Mobile users aren’t going to want to wait for websites meant for desktop browsing to load and desktop users aren’t going to buy products from a site that looks odd because it’s designed for mobile use.