• Custom Development & Integrations

    Bridging platforms, automating workflows, and building what off-the-shelf plugins can’t. If your business has outgrown standard solutions, this is where we spend most of our time.

  • WooCommerce Development

    From complex store builds to performance tuning and custom integrations, for stores where downtime costs real money. We’ve been working with WooCommerce since its earliest releases.

  • Security & Performance

    Hardening sites against threats, resolving vulnerabilities, and ensuring your site stays fast under load. Particularly relevant for businesses with compliance requirements or high-traffic properties.

  • Technical Consulting & Advisory

    For businesses navigating platform decisions, architecture challenges, or team oversight. Matt is available for consulting engagements where you need a senior technical perspective without a full-time hire.

  • WordPress Theme Development

    Taking designs and turning them into lightweight, precisely built WordPress themes, often paired with WooCommerce, membership systems, or custom functionality.

We focus exclusively on development.

Our work is almost entirely custom development, WooCommerce, and technical problem-solving. If you need a design and build partner, we’re happy to recommend an agency we trust. They handle strategy, content and design; we handle the development.

We've been involved in projects for companies including:

Trusted by enterprise clients and high-growth businesses

across Australia and the world

  • 15+ years dedicated to WordPress, through every major platform shift
  • 1,000+ projects delivered, from startups to ASX-listed companies
  • Enterprise clients including Channel Seven
  • No juniors, every project has senior eyes on it

Founder: Matt Rochow

  • 23 years of HTML, CSS and JavaScript experience; started making (terrible) sites when I was 12
  • 17 years as a full-time developer
  • 15 years dedicated to WordPress
  • 13 years experience with WooCommerce

Matt is one of those guys who grew up doing everything with computers. From programming to building computers, server management, migrating emails, security, crypto - if it involves technology he's across it.

The Infinity Team

  • 4 senior developers with a decade or more of experience each

We're a small team of 4, and that's intentional. Every project has senior eyes on it. No juniors learning on your dime, no account managers in between you and the person writing the code.

Case Study

Ch7 Upfronts

Upfronts is the annual event for Channel Seven where their new shows and schedule for the year are announced for advertisers and the media. There is no room for mistakes when you’re making last-minute edits on a live site with thousands of viewers watching. Content was gathered from multiple divisions, embargoed content was managed carefully, and live updates were pushed in real time.

With a tight deadline, the Salient theme was used as a base to speed the design & development process. The internal designer provided designs as they came, and we adjusted the site iteratively as content came in. In an ideal world for a web project a scope is made, all content is approved, the designs are made and approved, and the development is done. This is often not possible so being able to work adaptively under time pressure is an important skill.

We worked as part of the team with designer, marketing, team leaders and internal IT to successfully deliver this project.

Case Study

Globetrotting

Globetrotting run horse riding holidays in 24 countries around the world. Business has grown exponentially and the model of manually handling new bookings, payments, getting their required information, creating spreadsheets, handling availability, has become a time intensive and costly affair. We worked with them to build a new site along with automating the processes, allowing customers to book and manage their booking online, with lots of built in automations and reporting.

This was a large project that between planning, development and comprehensive testing took nearly a year to launch.

The objective was to allow users to find and book rides in real-time, allow a scalable system to save staff time manually handling bookings, freeing them to spend more time helping customers and answering potential customer questions.

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Case Study

Moddy

Moddy is a 3D Software as a Service application to support Occupational Therapists to create disability housing plans.

We took a holistic role in the project and have been involved from inception to post-launch. This includes consulting on technical stack, server setup, user management, payment integrations through to post-launch error monitoring.

Our key development involved configuring Stripe to process monthly and yearly payments of a varied amount of users. We also built a Laravel-based user management system for a customised user/group dashboard area, whereby organisations could manage their own Occupational Therapist’s access to the software. Lastly, we developed the web design visible at moddy.io

Being a intricate 3D application used by a wide array of users. It was our focus to implement a modern, yet accessible and robust web application. Moddy launched in 2023 and is seeing success as a company, whilst contributing to making meaningful changes in people’s lives.

Don't just take our word for it

More than 1068 ⭐⭐⭐⭐⭐ projects completed on Codeable over the past ten years

Matt exceeded my expectations of what I thought would even be possible with the site. He was open to adding small additional problems as they popped up, and maintained constant contact throughout the entire project. I'll definitely be hiring Matt again for future work. Chris Dyer
Love working with Matt. Very capable and trustworthy developer - clearly understands my needs and gets the task completed without my intervention. Highly recommended. Roger Lewis
Matthew was an absolute god-send! Fast, friendly, and very professional. I have a feeling I'll be asking for his help again sooner than later. Jennifer Douglas
Matt as been an exceptional resource for quality WordPress development and continues to impress me with his attention to details and fast service. Nick Ludwig
Matt is a great developer who really goes above and beyond with his work. He is a good communicator and super helpful. I highly recommend him and hope to work with him again soon. Katie Cleary
First time using Matthew and we were not disappointed. We hired him for consultancy but he went above and beyond and just did the work him self, while staying in frequent contact with us. Clear communication and solid competency. Will definitely use again! Øyvind-A Emanuelsen

Let's get in touch

Being a small distributed team, we work in a 'digital age' process. We work with a select number of clients at any time. The majority of our work comes from long-term relationships with clients who've found a team they trust and stay.

We excel at delivering fixed scope, fixed price work with pretty accurate timeframes. Our team allows us to work on multiple projects each day, and handle urgent tasks for current clients while projects continue to be worked on to meet deadlines.

With multiple project managers, email is our primary communication tool. For stages of a project where there are a bunch of topics to cover we’re happy to do a planned online meeting.

To be transparent the flip-side of this distributed, structured approach is under no circumstances do we answer unscheduled phone calls. If your working style revolves around calling or instant messaging off the cuff rather than sending thought out emails we won't be a good match unfortunately.

We'd love to hear about your project.

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