Jan 27

Why Your eCommerce Store Needs To Be Mobile Friendly

As consumers spend less time unplugged from the Internet thanks to the rise of smartphones, it’s become quite clear that small businesses that have mobile eCommerce sites set up are poised to crush their competition.  This is thanks in part to the total number of smartphone users set to rise from 44% in 2012 to 75% in 2016.  That’s a whopping increase of 107 million consumers in the United States alone!

Add to that the fact that Google is reporting that smartphone searches are growing much faster in volume than searches generated from a PC.  Factor in to that equation local searches making up 20% of PC queries but a whopping 40% of mobile queries and it should become abundantly clear – nobody stands to benefit more from the impending mobile revolution than small businesses that have mobile eCommerce websites set up and ready to go.

Accepting Payments from Mobile Devices Online

Unfortunately, many small business owners don’t quite understand how HTML coding and CSS work, so they think that their eCommerce site will function properly across all devices—that’s just not how things work.  Web designers and developers need to optimize your website for not only mobile browsing, but also mobile payment if you want people to do more than just find you.

Of course, this is really only for the serious business owner that wishes to increase their customer base, bottom line and ROI—if that’s not you, you can probably just tinker about until your competition out-mobile’s you.

Don’t Get Caught with Your Plans Down

But if you are the type of small business that wants to stay accessible and increase your profits and sales while doing so, there are a ton of reasons that you need to set up your mobile eCommerce site right now.

  • Waiting online is the new waiting in line – just like anyone hates to wait in line during a purchase, if you don’t have the proper mobile website design and development for your eCommerce site in place, customers will have to wait for a slow webpage to open up—one that they eventually might not even be able to make a purchase from due to the differences between PC and mobile eCommerce platforms.  An experience like that will lose you a customer for good each and every time.
  • Why won’t you sell to me – to piggy-back off of that, imagine finding everything you want right on your mobile device, going to purchase it and then not being able to.  Or not having a secure server with which to entrust your credit card information. The only way to do this is with professional mobile eCommerce website design, especially since having a mobile eCommerce platform in place will boost consumer confidence, leading to an increase in sales.

How a Professional Website Designer and Developer Makes Your Site Mobile Ready

To get a better idea of just what it means for your website to be prepared for the mobile eCommerce revolution, here are a few things that your web designer and/or web developer will do to ensure conversions and customer experience are optimal on mobile devices:

  • Make your small business mobile website “thumb friendly”.  It might not be something that you think about, but web designers and developers certainly do.  That’s because when your business is literally in the hands of your customers, the layout and design is going to be under their thumbs—literally.  People flick through pages, scroll through items and make purchases through buttons they tap with their thumbs or fingers.That means the buttons that carry the links have to be able to accommodate all types of finger sizes, be presented in an aesthetically pleasing and easy to navigate manner and cut down on the frustration of accidental clicks.  Having a competent mobile website designer eliminate problems before they happen through good design is a key to mobile eCommerce success.
  • Keep the navigation simple and visible. Since mobile devices have smaller screens than desktops and laptops and they are used on the go, your mobile website for small businesses has to be easy to get through and see.  This means cutting down on walls of text, having plain navigation buttons, product descriptions and prices.